Philcoin

Twitter: From Neglected to Activated
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Initial State and Challenges
Upon inheriting the Philcoin Twitter account, we found it in a state of neglect, reflecting a lack of interest from the previous team.
A cursory analysis showed that the account’s professional mode was disabled, preventing any form of performance analytics or KPI tracking.
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Actions Taken

• ‍‍Analytics and Professional Mode: Enabled the professional mode and analytics features to understand the weak performance indicators.
• Verification and Twitter Blue: Successfully verified the account with a blue checkmark and activated Twitter’s ‘Blue’ subscription to unlock advanced capabilities.
• Content Audit: Upon reviewing past posts, we found poorly structured tweets, irrelevant hashtags, and limited calls-to-action (CTAs). The page served mainly as a repository for content intended for other platforms. (Instagram mostly)
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Strategy Implementation

• Content Planning: Instituted a more systematic approach by planning out a week’s worth of content in advance.

• Relevant Hashtags and CTAs: Introduced relevant hashtags and compelling CTAs, resulting in increased app downloads (a key KPI).
• Follower Growth and Reach: Notably, the number of followers began to grow, and the account’s reach expanded.
• Engaging Content: The newly implemented content strategy started attracting more user interactions.

Branding: From Inconsistent to Cohesive
The Philcoin brand lacked a recognizable and consistent design, with a mix of unrelated illustrations.