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DO YOU HAVE ANY QUESTIONS?

Welcome to our FAQ

What’s the difference between product marketing and token marketing, and which should we start with?

Product marketing builds mindshare: brand identity, narrative, visuals, site/socials, a 5–8 min brand film + 10–15 shorts, PR and community ops.
Token marketing turns that attention into buy pressure: vetted KOLs, AMAs, alpha-group calls, referral loops, timing and retargeting around your milestones.

How do you actually create buy pressure and mindshare?

We start with an alpha thesis (roadmap and exclusive opportunity, why this token now, for whom, and where conviction lives). Then we run timed waves: founder content → KOL threads/AMAs → private alpha group placements → CTAs (allowlist, mint, stake) with UTMs/on-chain ref IDs. Mindshare compounds via PR and recurring story beats; buy pressure comes from concentrated, motivated cohorts, not noise.

What are “alpha groups” and how do you use them?

Alpha groups are private investor communities (paid/curated) across MENA/EU/Asia and select US discords/telegrams. After you engage a service with us, we place your alpha thesis into relevant groups, brief the mods, schedule calls, and track cohort actions. This delivers instant liquidity participation and early depth from verified audiences, with disclosure and conversion tracking.

Do you connect us with VCs and funds?

Yes. Beyond campaigns, clients get access to the TFIN DAO network of VCs, leading funds and investor syndicates. We do fit-based warm intros and prep materials (narrative, deck, data room). We don’t promise a raise, we improve your odds.

What does the funnel look like - end to end?

Top: brand film + shorts → KOL posts/AMAs → alpha group calls.
Middle: CTA to a tracked landing (waitlist/allowlist/Quest), wallet connect, referral mechanics.
Bottom: mint/stake/buy + retention (updates, quests, staking rewards).

We report weekly on traffic → wallet actions, cohort quality, and CAC/LTV by channel, so you see where buy pressure and mindshare are really coming from.

How will you prove it worked?

Every campaign has a simple dashboard: UTM-tagged links + on-chain referral IDs, weekly reports on traffic → wallet connects, mints/stakes, retention, and cohort performance (incl. CAC/LTV where applicable). We optimize to conversions, not vanity metrics.

What happens in the first 30 days?

Kickoff + GTM workshop → positioning/goals.

Creative sprint → scripts, shotlists, brand kit.

Production → brand film + shorts.

Go-to-market → content calendar, PR company/founder profiles & angles, KOL short-list, community ops.

Reporting → weekly check-ins and a live dashboard. Typical sprint: 6–12 weeks.

Can you build the tech with us (smart contracts, dApps, even RWA)?

Yes. Our in-house Web3 dev team (Code Metatron) builds what your GTM needs - Solidity/Rust smart contracts with a security-first process (Slither/Mythril, gas optimization), cross-chain dApps (React/Next.js, WalletConnect on Ethereum/Polygon/BNB), and tokenization/RWA rails (ERC-20/721/1155, KYC/AML, proof-of-reserves, staking, DEX dashboards). We also handle enterprise integrations (GoQuorum/Hyperledger/Corda, REST APIs, IPFS, Docker/Kubernetes, AWS KMS) with data-residency in mind (DIFC/GDPR). Work ships in sprints with repo access, weekly demos, and clean handover, so tech and marketing move as one.